Monday 18 September 2023

FLY BY WEIGHT

18 September 2023


To book your next travel, all the reservation platform needs in input to calculate price is your point-to-point flight legs and the dates of travel. In output, I predict, the airline of tomorrow will give you the price per kilo. You will pay a standard fair still, but a balance will be returned to you after weigh-in at check-in or boarding.

Bangkok Airways proudly presents the first step in its new advanced pricing software:

https://thethaiger.com/hot-news/transport/weighing-passengers-to-become-standard-for-bangkok-airways

True story now. I was on a flight once sitting in a window seat and the guy in the middle was really seriously overweight - a proportion of him spilt over the arm-rest into my seat.... that I was trying to sit in and that I had paid for. The flight was full but in the end the stewardess offered me a premium-economy and a really thin guy took my place.

The take-off weight of a passenger plane is made up of a third plane, a third fuel (it's kept in the wings), a third passengers with their cabin and hold baggage. The only element with a significant one sigma deviation is passenger weight. Now, they are - ostensibly at least - trying to deal with it. 

They say they will weigh you at boarding, but I'd imagine they will weigh you at the same time as you check-in in order that they can accurately calculate how much fuel to load.

Charging the complete package by weight will also make luggage overweight charges more acceptable. But what about variable geometry leg-room charging, or even obligatory douches for the underwashed?

Of course the obvious next step once check-in weight is normalised is to propose commodity pricing by the kilo. 

At first it will be voluntary and of course only the thins and children will join in the fun weighing competition, but once it becomes standard and the memes start appearing, it  can be made mandatory, same same your passport number was for privacy.


So this is gut-bucket commodity pricing for real. Why not add this new number to your social credit score for better targeted marketing of other products and services, you only need to share the data for even friendlier NHS health control and advanced govt help.

You really are just a number.


...or weighed


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Keep it clean, keep it lean