24 April 2023
https://www.thetimes.co.uk/article/bar-fights-over-bud-light-the-beer-thats-split-america-ntv53cm9k?shareToken=3a0af61f599669ef9b1edde389c9ab8a
Interesting article with a few surprising facts. Many people of an older generation would not be able to relate to this product marketing, not really understand a word of this and would have the greatest difficulty reading the article through to the end.
Especially interesting to learn why some companies persist with what many find is a real product turn-off: a Woke marketing campaign.
But reality is, Bud Light is not on a weird woke moral crusade, no, what it's trying to do is all in the interests of rejuvenating the image of Bud Light and focusing on this will, it believes, increase future sales long-term.
So they are not discouraged by a short-term negative storm from established more conservative customers, they just wait patiently for the oldies to die out.
Perhaps they could support transgenders' presentations in primary school classrooms.
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