Chipmakers at the bottom - they take the profits. The builders in the middle who set it all up and take the risks. The users at the top - who receive the benefits, mostly on free subscriptions.
This guide maps the six layers, follows the money and sets out the risks, from interest bills to China and the power grid.
Fast Track
The "AI trade" is a chain of businesses stacked on top of each other, from chipmakers at the bottom to customers at the top, and we can think of each layer as steps in a supply chain. The chipmakers are the first to profit: they sell a scarce product and are paid in the sales / delivery step. The builders in the setup step take the risks: buildings, fast-ageing chips and a growing pile of debt. The software tool-makers and end-users at the top get the benefits: powerful tools, often on free subscriptions, that are at the same time disrupting some of the world's most profitable businesses.
For now, far more is being spent on setup than customers are paying, with borrowed money to fill the gap. From where a company sits in the chain, you can tell where its troubles are likely to start.
Introduction
For most of us, AI means a chatbot on a phone. For financial markets, it means a national building programme: the four largest American technology companies plan to spend roughly $730bn on chips, servers and data centres in 2026, up from about $410bn the year before.
Those same stack of companies make up about a third of America's main stock index, so "the AI trade" is shorthand for this whole market. But look deeper into the stack to see the companies earning money in different ways, carrying different kinds of risk and may not finally be the ones to gain the most. This article analyses the trade layer by layer, following the logic of the supply chain, and weighs the rewards and risks.
WHY IT MATTERS
Anyone with a pension or an index fund already owns a big slice of the AI trade through loans and stocks. But the build-out is spilling over into the economy more generally - from liquidity and interest rates, through to higher electricity bills.
It promises to lift productivity for decades to come, but if investment overshoots the losses will spread, just as they did after the fibre-optic boom of the late 1990s.
CONTENTS COVER THE FOLLOWING
1. What Markets Mean by "the AI Trade"
When ChatGPT appeared at the end of 2022, it looked like a clever piece of search software. It turned out to be the visible tip of a vast physical industry. Every question typed into a chatbot is answered by thousands of specialised chips in a warehouse-sized building that draws as much electricity as a small town. Each new, larger model needs more powerful chips, more sophisticated "AI Campuses" to house them, and more power of course.
That is why AI has become a story about capital spending rather than simply better code. Investors treat the companies involved as one big trade because their fortunes are all tied together along one supply chain. When cloud companies raise their spending plans, chipmakers rise. When doubts emerge about whether AI will earn enough long-term to justify the capex, hedge funds who've shorted the trade will take profits - almost everything on the chain falls at once.
IN PLAIN TERMS: WHAT IS AN "AI CAMPUS"?
An AI campus is not one building but a cluster of buildings: several spaces the size of warehouses are packed with chips, plus their own electricity power substation, then a cooling plant and of course fibre links to connect everyone on the same backbone, plus sometimes there will be a power station on site or next door. The biggest are planned at one to five gigawatts, such as the Stargate site at Abilene in Texas, built for OpenAI, or the planned Stargate UAE campus in Abu Dhabi.
IN PLAIN TERMS: WHAT DOES ONE GIGAWATT MEAN?
A gigawatt is a billion watts, about the output of a large nuclear reactor running flat out. Over a year, that is enough electricity on average for roughly two to three million homes in Europe. One gigawatt of AI campus holds several hundred thousand of the most advanced chips and costs somewhere between $35bn and $60bn to build and equip.
2. The Stack: Six Layers from Chip to Customer
The easiest way to understand the trade is to picture it as a building of six floors. Each floor buys from the one below and sells to the one above.
| Layer | Examples | How it earns money |
|---|---|---|
| 1. Chips | Nvidia, AMD, TSMC, SK Hynix | Sell processors and memory |
| 2. Data centres and power | Builders, cooling firms, utilities | Equipment, space and electricity |
| 3. Hyperscalers | Amazon, Microsoft, Alphabet, Meta | Renting computing power, plus their existing businesses |
| 4. Neoclouds | CoreWeave, Nebius, Lambda | Renting out AI chips, mostly on borrowed money |
| 5. AI labs | OpenAI, Anthropic, Mistral, xAI | Subscriptions, usage fees, advertising |
| 6. Customers | Businesses and consumers | They pay for everything in the layers below in theory, many use the stack for free |
At the bottom sit the chipmakers, led by Nvidia. In the quarter to July 2026 it sold $96bn of products and kept about 75 cents of every dollar after the cost of making them, an extraordinary margin for a manufacturer. Above them are the data centres: the buildings, cooling systems and grid connections that support th3e chips.
The hyperscalers are the giant cloud computing companies. What sets them apart is that they already have hugely profitable businesses, such as search advertising (Google), social media (eg Meta) and online shopping (Amazon), whose profits until recently paid for the AI build-out. The neoclouds are newer specialists that do only one thing, they rent out AI chips. They have no older business to fall back on and typically borrow heavily, often pledging the chips themselves as collateral.
The AI labs build the models. Their revenues are growing remarkably fast: OpenAI's annualised revenue was about $50bn in September 2026 and Anthropic's about $65bn in July. But they have also signed contracts to buy computing power worth hundreds of billions of dollars over the coming years.
Europe has its own contender. Mistral AI, founded in Paris in 2023. Mistral is Europe's leading model builder and the flagship of its ambition for "sovereign" AI that does not depend on American or Chinese suppliers. Its revenue run rate was estimated at about $400m in early 2026, with a target of more than $1bn for the year. ASML, the Dutch maker of the machines that make the chips, became Mistral's largest shareholder in 2025, and Mistral is building its own data centres near Paris and in Sweden for customers such as Airbus, BMW and the French military. It is small compared with the American labs, but it gives Europe a seat at the table and is an alternative it can control.
At the top are the customers, the only layer that brings genuinely new money into the system. Everyone else is paid out of what customers spend, or out of what investors and lenders advance in the hope that customers will generate enough returns.
3. Follow the Money: Where One Dollar Goes
Imagine a business paying an AI lab for access to its model. The lab passes much of that money down to the cloud company whose data centres run the model. The cloud company, in turn, has spent heavily on chips, buildings, electricity and interest, and must recover those costs over the life of the equipment. At the bottom, the chipmaker was paid in full when it delivered the chips.
How one dollar of customer money pays the stack
Using published cost estimates, one customer dollar looks like this. The lab keeps about 45 cents for its staff, research and sales, and passes about 55 cents to the cloud company. The cloud company keeps perhaps 10 cents as margin and to pay the loan. About 18 cents goes on buildings, networking and electricity. The remaining 27 cents goes on chips, and roughly 14 cents of that is Nvidia's gross profit. Nvidia's share is larger than everything the cloud layer keeps, and Nvidia is paid on delivery while the cloud company waits years for ROI return on investment.
Everyone in the chain is paid out of the customer's dollar, except the chipmaker, who is paid out of the builder's.
This neat split assumes the system is in balance. But it is not, not yet. The big four hyperscalers plan to spend about $6 on building this year for every $1 that customers currently pay the leading labs, and borrowed money and investors' capital fill the gap. Some readers will hear an echo of a Ponzi scheme. It is not a Ponzi scheme - a Ponzi pays early investors with later investors' money and has nothing real behind it, whereas this money buys real chips and buildings that earn real revenue. The closer comparison would be to a government deficit, spending today on the promise of growth tomorrow. The crucial difference is that no central bank stands behind the AI trade. A government can, in the last resort, have its debts bought with new money created by its central bank; a company must persuade lenders to keep lending... This is why the price of credit (interest rates) matters so much to this story.
4. Who Gets What: Profits, Risks and Benefits
Put the pieces together and a clear pattern appears with each part of the stack ending up with something different.
Profits at the bottom. Nvidia carries little debt, it sells a scarce product and is paid on delivery and as it carries little debt it keeps the margin. Whatever happens to AI later, the chips have already been paid for and NVidia keeps its considerable profits.
Risks in the middle. The cloud companies and neoclouds build and maintain the buildings, the ageing chips and, increasingly, the debt. Their lenders now take the chips and customer contracts as collateral. The trouble is that chips lose value quickly as more performant products come to market, and the worry is that contracts end before the loans are repaid. The labs, too, carry long purchase commitments that must be met from revenues that are growing fast, but are still only a fraction of what they promised to spend.
Benefits at the top. Users, meanwhile, are getting extraordinary tools for next to nothing. More and more people now ask an AI for an answer rather than searching the web, and AI agents can compare prices across rival shops in seconds. This nis all good for customers, but painful for incumbents. Investors fretted in October 2026 that growth in Google's search business, the engine of its profits, was slowing, and many commentators argue that the most profitable companies in the world are, in effect, disrupting themselves.
Economists call this consumer surplus: value that reaches consumers without showing up as profit for producers. We've been here before. Railways and airlines transformed economies while making many of their investors poorer. Fibre optic the same. The AI build-out may well create enormous value, but the question for investors is "how much of this new value will investors capture, and how much will simply flow to the people at the top of the stack?".
5. The Risk Register
The risks to the AI trade are easier to judge when they are set out side by side. Six stand out.
5.1 The interest bill
Debt has to be serviced whether or not the chips are busy. CoreWeave, the largest neocloud, earned $2.6bn of revenue in the second quarter of 2026 and paid $640m in net interest, roughly 25 cents of every dollar it took in, leaving it with a net loss of $626m*. In October some of its bonds yielded more than 15%, a sign that lenders fear they may not be repaid in full. The hyperscalers' interest bills are still small beside their profits, but they are growing: these companies have issued well over $200bn of bonds this year, and Meta reported negative free cash flow in the third quarter, its first since 2012.
5.2 Competition for capital
The build-out is moving savings out of financial markets and into physical things: concrete, copper wire, silicon.... It does so at a time of much competition for credit. Governments are borrowing heavily, and many companies must now refinance the cheap debt they took on during the Covid years of 2020 and 2021 but at much higher rates - this is the so-called "debt wall". When governments, refinancing companies and AI builders all compete for the same pool of savings, the price of money tends to rise. On top of this is inflation which central banks would traditionally tackle with higher rates. Several bond managers argue that this competition is one reason long-term interest rates have stayed high, which in turn raises the cost of the build-out itself.
If the AI trade fails, would governments step in, as they did for the banks in 2008? The banks were rescued because their collapse would have frozen payments across the whole economy; a failed data-centre landlord would not be the same. But Washington already treats AI as a strategic industry - for example, in 2025 it took a stake in the chipmaker Intel. Lobby pressure to support the largest players in a downturn cannot be ruled out. This is a question investors are bound to increasingly ask.
5.3 Chips that are overtaken by technology
Nvidia releases a new generation roughly every year. The cloud companies spread the cost of their chips over about six years. Analysts, notably the investor Michael Burry, argue that the useful life of a frontier chip is closer to two or three. If the critics are right, the true cost of AI is higher, and its profits lower, than company accounts show. (See the Deep Dive.)
5.4 China
American investors tend to overlook the competitor that may matter most. Barred from buying Nvidia's best chips, China has built its own: DeepSeek says it trained its latest model, V4, on Huawei's Ascend processors. Chip for chip, Huawei may still trail Nvidia, but China makes up much of the difference with scale and cheap power. Its models are close behind the leaders, by DeepSeek's own estimate three to six months, and a lot cheaper. In April 2026 DeepSeek priced its top model at about $3.50 per million tokens of output (roughly 750,000 words), against $25 to $30 for leading American models. If AI good-enough for most purposes becomes cheap, the prices American labs can charge, and so the revenue meant to pay for the whole stack, will come under pressure.
5.5 Power, grids and geography
Much of the risk is passed on to the power system. American utilities plan to spend at least $1.4 trillion by 2030, with data centres the leading driver of new spending, and in the eastern United States data-centre demand has already pushed up household bills and provoked local moratoria. Europe is affected too. In 2023 data centres used nearly 80% of Dublin's electricity and a third or more in Amsterdam, London and Frankfurt... waiting times for a grid connection in these hubs now run seven to ten years. The EU wants to triple its data-centre capacity - this will require a rapid and major upgrade of the grids.
Geography adds a further danger. The Gulf states hoped to become AI hubs, with campuses such as the planned five-gigawatt Stargate for UAE. The war with Iran has shown the risk: cheap drones struck Amazon data centres in the UAE and Bahrain in March 2026, when Iran declared the Strait of Hormuz closed. Undersea cables run through the Gulf and the Red Sea, which carry most data traffic between Europe and Asia. With repair ships unable to reach them safely, a damaged cable could stay broken for months. on end When three Red Sea cables were cut in 2024, a quarter of the traffic between Asia, Europe and the Middle East was disrupted.
5.6 Will customers pay?
The whole stack rests on customers paying. ChatGPT had more than a billion weekly users by August 2026, but only about 50 million paid consumer subscriptions, roughly 5%. Is that a warning or an opportunity? It is both. The warning is that most people take AI like Google search for granted, something that should be free, and cheap Chinese models make charging harder still. The opportunity is that a billion regular users is an immense base. Advertising inside ChatGPT had reached about $1bn of annualised revenue by August 2026, and business customers already provide more than half of OpenAI's income. Google built one of the world's most profitable companies on a free product. Whether the AI labs can do the same will decide whether the top of the stack can pay for the floors beneath it.
6. How Stress Travels, and What History Teaches
The stack also predicts where trouble shows first. The weakest balance sheets, the indebted neoclouds and the labs that depend on fresh investment loans, are hit first because they need a constant resupply of money. The hyperscalers come next, through falling share prices and dearer borrowing, but at least they have profitable businesses to fall back on. The chipmakers come last, only when their customers finally decide to cut orders. Hence the market phrase that an AI sell-off moves "from the outside in".
History offers a warning and some comfort. In the late 1990s, telecom companies laid huge networks of fibre-optic cable for an internet they expected to grow explosively. This happened - the internet did transform the world, but the timing and the financing were off. Estimates vary, but perhaps 85% to 95% of that fibre was still unused after the bubble burst, and more than 60 telecom companies failed between 2001 and 2003. And yet the fibre survived and, a decade later, was carrying the world's video and smartphone traffic, just as its builders had imagined. A technology can be right while the investment in it is wrong, and the users, not the investors, can end up the winners.
Today's builders are far stronger than the telecom upstarts of 2000 of course, and today's customers are real too. Here are five signals worth watching:
- Neocloud bond yields, the earliest warning of stress at the stack's outside edge
- Hyperscaler spending plans and cash flow, which show whether the build-out is speeding up or slowing, and how it is being paid for
- AI lab revenue against compute commitments, including how many users conversion rates into paying customers
- The price of AI, both the rent for chips and the price of models - cheap Chinese competition is showing here
- Electricity prices and grid connections, the physical limit on how fast the build-out can proceed.
Bottom Line
The AI trade splits its rewards and risks unevenly. The chipmakers get the profits because they sell the startup product and can demand payment on delivery. It is the builders in the middle who take the risks as they are the ones carrying costly buildings, fast-ageing chips and growing debt piles. But the end-users and add-on software developers at the top get the immediate benefits by gaining powerful tools for little or nothing, while former incumbents are pushed out by members of this new industry.
Seen this way, market news reads differently. A slump in neocloud bonds indicates doubt - perhaps a cheap Chinese model threatening the prices that were expected to pay for the whole stack. Financial success or failure of the build-out will depend on people in sectors well beyond the technology sector - from the bond markets that determine mortgage, car loan and credit rates, to ordinary people paying their electricity bills. So the question to consider is that if most of the value flows to software startups and end-users, who is going to cover these enormous capital setup costs?
DEEP DIVE: TWO DEBATES BEHIND THE NUMBERS
How long does an AI chip last? Take a chip costing $40,000. Spread over six years, it adds about $6,667 a year to costs; over three years, about $13,333, and reported profit falls by the difference. Scale that up to the hyperscalers' estimated $425bn of server purchases in 2026 and the yearly cost is about $71bn at six years but about $142bn at three. Michael Burry estimates that overly long assumed lives could overstate the industry's profits by about $176bn between 2026 and 2028. The defence is the "value cascade" - a chip too slow for training new models can still earn money answering everyday queries. Rental prices for older chips will show who is right.
Is the money going round in circles? Some deals send money round in a loop. In September 2025 Nvidia said it would invest up to $100bn in OpenAI, OpenAI planned to fill new data centres with Nvidia chips, although Nvidia's chief executive later described this as an invitation rather than a firm commitment. Nvidia has also agreed to rent back any unused capacity from CoreWeave, one of its biggest customers. Critics call this "circular financing" and recall the telecom equipment makers of the late 1990s, who lent to customers who later failed. Defenders say it is simply how scarce capacity is secured, as when airlines pre-order aircraft or car hire companies block buy advance fleets. The test is whether, over time, the loop is closed by outside customers' money or only by the next round of equity investment and borrowing.
Related Articles
- Inflation, the dollar, gold and gold miners: how interest rates shape the value of long-term assets.
- France's debt and the bond market: why bond investors' appetite matters for governments and companies alike.
- Financial and Physical
Glossary
AI campus - A cluster of large data-centre buildings on one site, with its own power and cooling, built to train and run AI models.
AI trade - The group of investments linked to building and using artificial intelligence, which markets tend to treat as a single bet.
Annualised revenue - Recent monthly or quarterly revenue scaled up to a yearly figure; a snapshot, not a full year's results.
Capital expenditure (capex) - Spending on long-lasting assets such as buildings, servers and chips.
Circular financing - When a supplier invests in or lends to a customer, which then uses the money to buy the supplier's products.
Collateral - An asset pledged to a lender, which the lender can seize if the loan is not repaid.
Consumer surplus - The value users gain from a product over and above what they pay for it.
Debt wall - A cluster of loans and bonds falling due at around the same time, which must be repaid or refinanced.
Depreciation - Spreading the cost of equipment over the years it is expected to be useful.
Free cash flow - The cash a company has left after paying its running costs and its investment spending.
Gigawatt - One billion watts, about the output of a large nuclear reactor; now used to measure AI campuses.
GPU (graphics processing unit) - The type of chip used to train and run most AI models.
Gross margin - The share of revenue left after the direct cost of making the product.
Hyperscaler - One of the giant cloud companies, such as Amazon, Microsoft and Alphabet.
Neocloud - A specialist company that rents out AI chips, usually financed heavily with debt.
Sovereign AI - AI models and infrastructure that a country or region controls itself rather than relying on foreign suppliers.
Token - The small chunk of text, roughly three-quarters of a word, by which AI models measure and price their output.
Yield - The annual return a bond pays at its current price; a rising yield means lenders see more risk.
References
- Nvidia, results for the second quarter of fiscal 2027, 26 August 2026.
- BuilderMuse, hyperscaler capex guidance, October 2026; CNBC, Alphabet holds 2026 capex unchanged, 28 October 2026; CNBC, Amazon holds 2026 capex unchanged, 29 October 2026.
- Epoch AI, cost breakdown of a one-gigawatt AI data centre, May 2026; Investing.com, Bernstein on the cost of a gigawatt.
- Yahoo Finance/Bloomberg, OpenAI's annualised revenue, 8 October 2026; Sacra, Anthropic, OpenAI and Mistral revenue and funding, 2026.
- TechCrunch, Mistral raises $830m in debt for a data centre near Paris, 30 March 2026.
- CoreWeave, second-quarter 2026 results, 11 August 2026; Fortune, CoreWeave and neocloud debt, 16 October 2026.
- CNBC, AI debt and hyperscaler free cash flow, 27 October 2026; TwentyFour Asset Management, hyperscaler issuance and the Treasury curve, 3 September 2026; Apollo, the maturity wall, 2 July 2026.
- Fortune, DeepSeek V4 prices and Huawei chips, 24 April 2026.
- Fortune, US utility spending reaches $1.4 trillion, 14 April 2026; Ember, grids for data centres in Europe, 2026.
- Rest of World, the US-Iran war and Gulf AI infrastructure, March 2026; Stimson Center, Iran and Gulf data centres and cables, 2026.
- SQ Magazine, ChatGPT users and subscribers, 2026, citing OpenAI.
- SiliconANGLE, GPU depreciation schedules, 22 November 2025; Data Gravity, how long does a GPU last?, 2026; The Register, AI's circular deal economy, 4 November 2025.
- Meanwhile in Markets, the dark fibre comparison; TechFinitive, telecom failures 2001 to 2003.
Further Reading
- Carlota Perez, Technological Revolutions and Financial Capital (2002): why great technologies arrive with financial bubbles, and what follows.
- Edward Chancellor, Devil Take the Hindmost (1999): a lively history of financial speculation.

















